Claudia Backus, MBA

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Category: Pacific Palisades Real Estate

  • Public vs. Private Home Listings: What Los Angeles Sellers Should Know Before Choosing

    Public vs. Private Home Listings: What Los Angeles Sellers Should Know Before Choosing

    When most homeowners think about selling a home, they probably picture a familiar process: the property is listed in the MLS, photographs appear online, buyers and their agents can find the home, and showings begin.

    But today, sellers may have more choices about how and when their home is marketed.

    I spent a day at The MLS Summit 2026 here in Los Angeles, and one of the topics I found especially interesting was the conversation around the different listing and marketing options available to sellers. As a real estate broker, I spend a lot of time thinking about what information homeowners should understand before they are asked to make an important decision.

    This is one of those decisions.

    There is not necessarily one marketing approach that is right for every seller. Privacy, timing, personal circumstances and the property itself can all matter. But I do believe homeowners should understand what they may gain, and what they may give up, when choosing how broadly their home will be exposed to the market.

    What Does a Public Listing Mean?

    A traditional public listing is the option most homeowners are familiar with. The property is entered into the Multiple Listing Service and, depending on the seller’s instructions and applicable MLS rules, may also be distributed to consumer facing real estate websites.

    That broad exposure can be important.

    Selling a home is ultimately about connecting a property with potential buyers. The more broadly a home is exposed, the more opportunities buyers and their real estate professionals may have to discover it, evaluate it and potentially make an offer.

    That does not mean that maximum exposure automatically guarantees the highest price. Real estate is much more nuanced than that. Pricing, presentation, property condition, photography, timing and the local market all matter.

    But exposure is an important part of the conversation.

    Why Would a Seller Want More Privacy?

    There are also legitimate reasons why a homeowner might not want immediate public exposure.

    A seller may value privacy. There may be family or personal circumstances involved. Someone may want additional time before a property appears broadly on consumer websites. In other situations, the seller and broker may determine that a different marketing timeline makes sense for that particular property.

    This is where understanding the terminology becomes helpful.

    An Office Exclusive listing, under current National Association of REALTORS® MLS policy, is a listing in which the seller directs that the property not be publicly marketed and not be disseminated through the MLS to other MLS participants and subscribers. The listing is still filed with the MLS, subject to applicable local rules.

    That is a meaningful choice because the seller is choosing not to receive the broad and immediate exposure normally associated with MLS distribution.

    Home sellers may have different marketing options. Understanding how each choice affects timing, privacy and exposure is an important part of deciding how to bring a home to market.

    What About Delayed Marketing?

    There is another option that is important to distinguish from an Office Exclusive.

    Under NAR’s Multiple Listing Options for Sellers policy, a Delayed Marketing Exempt Listing is entered into the MLS and is available to other MLS participants, but public marketing through IDX and syndication is delayed for the period permitted by the local MLS.

    In other words, “not on the public websites yet” does not necessarily mean “not in the MLS.”

    That distinction was one of the reasons I found this subject so valuable at The MLS Summit. Real estate terminology can sound technical, but behind the terminology are decisions that can have very practical consequences for homeowners.

    The Questions I Would Encourage a Seller to Ask

    If a homeowner is considering limiting or delaying the exposure of their property, I think it is important to understand why.

    What is the benefit to the seller?

    Who will be able to see the home during that period?

    Who will not?

    How could this affect the number of buyers who become aware of the property?

    What is the seller gaining in exchange for limiting or delaying broader exposure?

    These are reasonable questions, and they are exactly the kinds of conversations I believe homeowners should feel comfortable having with their real estate professional.

    Current NAR policy reflects the importance of that informed decision. When a seller chooses an exempt listing option such as an Office Exclusive or Delayed Marketing listing, the required disclosure includes acknowledgment that the seller understands the MLS benefits they are waiving or delaying, including broad and immediate exposure through the MLS.

    I think that is an important principle beyond the paperwork itself: the marketing strategy should serve the seller.

    Every Home Deserves Its Own Conversation

    One thing I continue to appreciate about real estate is that two homes in the same neighborhood can require very different strategies.

    That is certainly true here in Pacific Palisades and throughout the Westside of Los Angeles. A seller’s priorities, the condition of the home, the property’s price range, current competition and even the reason for selling can influence how a home should be positioned.

    This is also why I do not think homeowners should feel pressured to choose a particular marketing strategy simply because it is described as exclusive, private or special.

    Sometimes privacy may genuinely be important. Sometimes delaying public marketing may make sense. In other circumstances, broad exposure to the marketplace may better serve the seller’s goals.

    The important thing is understanding the difference and making the choice intentionally.

    My Takeaway From The MLS Summit

    I left The MLS Summit with pages of notes, but one idea keeps coming back to me: homeowners deserve to understand the choices being made on their behalf.

    Technology and real estate marketing will continue to evolve. There will probably be even more ways to market a home in the future. But the responsibility of a real estate professional remains very human: explain the options clearly, answer questions honestly and help the client make an informed decision based on what is best for their situation.

    If you are considering selling a home in Pacific Palisades or elsewhere on the Westside of Los Angeles and you are wondering how your property should be marketed, I am always happy to help you understand the different options. You do not need to know all of the MLS terminology before starting the conversation. That is part of what I am here for.

    With gratitude and a heart of service,

    Claudia Backus, MBA
    California Real Estate Broker | REALTOR®
    Serving Pacific Palisades & the Westside

  • The Pacific Palisades Farmers Market Is Back: A Community Beginning to Bloom Again

    The Pacific Palisades Farmers Market Is Back: A Community Beginning to Bloom Again

    Yesterday felt like another important day in Pacific Palisades.

    On Wednesday, August 19, the Pacific Palisades Farmers Market returned to Swarthmore Avenue at Palisades Village for the first time since the January 2025 fire. After everything our community has experienced, seeing those white tents lining the street again meant much more to me than having a place to buy fresh produce and flowers.

    It felt like another little piece of our community coming home.

    Every Reopening Matters in Pacific Palisades

    Since the fire, I have come to appreciate things I probably once took for granted.

    A business reopening matters. A school welcoming students back matters. A familiar gathering place returning matters. And now, having our Farmers Market back every Wednesday matters too.

    Yesterday, the Village was full of people. Schools have started again in the Palisades, so there were children and families walking around. I ran into friends. Rick Caruso was there. There was a big line at Alfred Coffee. For a few hours, there was the wonderful feeling of people simply being together in their neighborhood again.

    I bought a beautiful bouquet of flowers.

    Looking at those flowers later, I thought about how appropriate they seemed for this moment in Pacific Palisades.

    We are not back to what life looked like before the fire. There is still construction everywhere. There is dust. There are empty lots and businesses that have not returned. Many families are still rebuilding their homes and their lives.

    But there are also signs of growth.

    Maybe that is what rebuilding actually looks like. Not one dramatic moment when everything suddenly becomes normal again, but hundreds of smaller moments when something begins to bloom.

    What This Means for Pacific Palisades Real Estate

    As a real estate broker and a longtime resident of Pacific Palisades, I also look at these moments through the lens of our local housing market.

    Real estate is about much more than the structure of a house or the price of a property. People choose communities because of the life surrounding their homes.

    They care about schools, restaurants, coffee shops, parks, local businesses and places where they can run into neighbors. They care about whether a community feels alive and connected.

    That is why the return of a Farmers Market matters for Pacific Palisades real estate too.

    One Farmers Market cannot tell us what home values will do, and I would never suggest that it can. But every business that reopens, every school that welcomes children back and every community tradition that returns helps restore the everyday life that makes a neighborhood a place people want to call home.

    I hope we continue to see more businesses return to the Palisades in the months ahead.

    Sometimes Rebuilding Means Getting Away From Rebuilding

    A few days ago, I did something completely different with my three children.

    I had been meaning to take them to The Gentle Barn in Santa Clarita, and we finally went.

    We spent time with the animals, brushed a cow and, one by one, each of my children hugged her. I did too.

    Taking a little break from rebuilding life in Pacific Palisades and spending a peaceful day with my three children at The Gentle Barn in Santa Clarita.

    There was something wonderfully peaceful about standing next to this enormous, gentle animal.

    For a little while, there were no construction trucks, no construction dust and no conversations about rebuilding. There was just a cow, three children, their mom and a very different kind of afternoon.

    I don’t know exactly how the experience of the fire will stay with my children as they grow older. I don’t know exactly how it will stay with me either.

    But I do know that getting away from our daily surroundings for a few hours felt good.

    And strangely, standing there brushing and hugging a cow made me think about Pacific Palisades.

    Rebuilding Homes and Rebuilding a Community

    In real estate, rebuilding can sound very physical.

    Plans. Permits. Contractors. Foundations. Walls. Roofs. Landscaping.

    Those things are enormously important. We need homes rebuilt.

    But a community is not rebuilt with lumber and concrete alone.

    It is rebuilt when children return to school. When someone opens the doors of a business again. When neighbors stop to talk. When people stand in line for coffee. When farmers put up their tents. When you unexpectedly see a friend while buying vegetables.

    And perhaps it is also rebuilt when a family that has lived through something difficult gives itself permission to leave the construction zone for an afternoon, drive to a barn and hug a cow.

    Yesterday, I came home from the Farmers Market with a bouquet of flowers.

    For me, those flowers are a small reminder of where Pacific Palisades is today.

    We are still rebuilding.

    We are still figuring out what “normal” means now.

    But little by little, our community is beginning to bloom again.

    And I am very grateful to be here to see it.

    With gratitude and a heart of service,

    Claudia Backus, MBA
    California Real Estate Broker | REALTOR®
    Serving Pacific Palisades & the Westside

  • Palisades Village Reopens: What It Means for the Future of Pacific Palisades

    Palisades Village Reopens: What It Means for the Future of Pacific Palisades

    Yesterday, Saturday, August 15, was a very special day in Pacific Palisades. After being closed for more than 19 months following the devastating Palisades Fire, Palisades Village officially reopened.

    I went to the reopening with my children, and what struck me most was simply seeing people together again. The Village was crowded, there was a flyover overhead, and everywhere I looked I seemed to recognize a familiar face. After everything our community has experienced since January 2025, there was something incredibly encouraging about seeing people walking through the Village again, talking, laughing and enjoying a place that had been such a familiar part of life in the Palisades.

    More Than the Reopening of a Shopping Center

    Palisades Village is, of course, a place to shop and eat, but for those of us who live here, it has also been part of the rhythm of the community. It is a place where you run into neighbors, take your children, meet a friend for coffee or simply walk around.

    That is why yesterday felt significant. The reopening does not mean that the recovery of Pacific Palisades is complete. It isn’t. There are still homes to rebuild, businesses trying to return, families making difficult decisions and enormous amounts of work ahead of us.

    But having an important gathering place in the center of the community reopen feels like another meaningful step forward.

    Rick Caruso and the Caruso team made the decision to restore and reopen Palisades Village after the fire, and yesterday it was wonderful to see that work come to life. Seeing the crowds return was also a reminder that people still care deeply about this community and want to be part of its future.

    “Broken But Together”

    One of my favorite moments yesterday happened when I took this photograph of my sons, Elon and Enzo, next to a sculpture that is now displayed at Palisades Village.

    My sons, Elon and Enzo, with Michael Benisty’s “Broken But Together” at Palisades Village. The sculpture survived the Palisades Fire and has found a new home in the Village.

    At first, my children were simply fascinated by the two enormous mirrored figures. But after learning the story behind them, the photograph became much more meaningful to me.

    The sculpture, called Broken But Together by artist Michael Benisty, survived the Palisades Fire after the property where it had been displayed was destroyed. It was later recovered and has now been given a home at Palisades Village.

    I love the meaning behind it because it feels especially appropriate here. Pacific Palisades has been through tremendous loss. Rebuilding does not erase what happened, and reopening one part of our community does not mean everything is suddenly back to normal. But piece by piece, familiar parts of our community are returning and new ones are taking their place.

    Yesterday was one of those pieces.

    What Does This Mean for Pacific Palisades Real Estate?

    As a Pacific Palisades resident and real estate broker, I also found myself thinking about what the reopening means for the future of real estate in our community.

    Real estate is about much more than the house itself.

    When someone chooses where to live, they are also choosing the community around that house. They care about the places where they can walk, shop, eat, take their children and spend time with friends. They care about neighborhood businesses, schools, parks, streets and the feeling they get when they drive home.

    That is why the recovery of places such as Palisades Village matters to Pacific Palisades real estate.

    It would be far too simplistic to say that the reopening of the Village automatically means home values will rise. Real estate values are influenced by many factors, and the Palisades is still navigating an unprecedented rebuilding process.

    What I do believe is that the return of businesses, gathering places and everyday community life is an encouraging sign for the long term future of Pacific Palisades. A healthy real estate market depends in part on people wanting to live in a community, and yesterday was a powerful reminder of how many people still believe in this one.

    A flyover above Pacific Palisades during the Palisades Village reopening celebration on August 15, 2026.

    Looking Ahead at Pacific Palisades

    There will be many more milestones ahead.

    Some will be large and highly visible, like the reopening of Palisades Village. Others will happen quietly, one property at a time, when a family receives a permit, construction begins on a home, a business reopens or someone finally gets to return.

    For homeowners considering whether to rebuild, sell or stay in Pacific Palisades, there are still complicated questions ahead. The answers will be different for every family. I think it is important to be realistic about that while also recognizing the progress happening around us.

    Yesterday, I saw a lot of that progress in one place.

    I saw familiar faces. I saw neighbors gathering again. I watched my boys explore a place that will become part of their own memories of growing up in Pacific Palisades. And standing there with my kids next to Broken But Together, I was reminded that rebuilding a community is not something that happens all at once.

    It happens piece by piece.

    I am grateful to everyone who has worked to bring this part of our community back, and I am hopeful about what comes next for Pacific Palisades.

    With gratitude and a heart of service,

    Claudia Backus, MBA
    California Real Estate Broker | REALTOR®
    Serving Pacific Palisades & the Westside

  • What Is Pacific Palisades Becoming? A Real Estate Broker’s View From Inside the Community

    What Is Pacific Palisades Becoming? A Real Estate Broker’s View From Inside the Community

    By Claudia Backus, MBA | California Real Estate Broker | REALTOR®

    I have called Pacific Palisades home for close to two decades, but January 7, 2025 changed what “home” means to me. That morning I went to work in Santa Monica while my three young children went to preschool in Venice, just like any other day. By the end of that day, our lives had changed in ways I could never have imagined.

    The Palisades Fire partially damaged our home and displaced my children and me for 16 months. What I thought would be a temporary interruption became more than a year of waiting, repairing and trying to create some sense of normal life for three little children who simply wanted to know when they could go home.

    The Palisades Fire, January 2025. Photo from my personal collection.

    In the beginning, my children did not understand why we couldn’t just go home, sleep in our own beds or play with their toys. For a while, I told them we were on vacation.

    Eventually, I wanted to be honest with them in a way they could understand. I explained that there had been a big fire in Pacific Palisades and that lots of “Bob the Builders,” as we called them, were coming to help turn off the fires and rebuild our beautiful community one home at a time. They understood as much as small children could. But for months, when I picked them up from school, they would ask me the same simple question: “Mom, which house are we going to today?”

    Our “home” in Westwood for about 16 months. Three mattresses on the floor and donated clothes for the four of us.

    A Season of Incredible Kindness

    There was a time during those months when I felt homeless and hopeless. We slept together on mattresses on the floor. We wore donated clothing. My children played with donated toys. We ate food generously provided by the YMCA and other organizations helping families affected by the fire.

    At the same time, I witnessed something I will never forget. Friends, family, churches, nonprofits, local organizations and complete strangers stepped forward to help. They brought food, clothes, gift cards, school supplies and emotional support. Professionals donated their time and shared their knowledge. People checked on us and on one another.

    During the same period that we lost the ability to live in our home, I also lost my job. I have always been a very independent person, and asking for help did not come naturally to me. But there came a point when I had to accept that I needed help, and I stopped feeling ashamed about asking for it.

    That experience changed me. I started noticing the good in people much more than I noticed the bad. I became less interested in things and more interested in experiences and memories with my children. I became more grateful for ordinary days, because after you spend months wondering when you will be able to go home again, an ordinary day at home feels pretty extraordinary.

    Most importantly, I wanted my children to learn from what had happened to us. I wanted them to see that difficult things happen in life, but that we can keep moving forward. I wanted them to learn kindness and gratitude through our actions, not simply because I told them those things were important.

    Coming Back to Pacific Palisades

    When we finally came home after 16 months, I returned to the same community, but I saw it differently.

    There are still many empty lots throughout Pacific Palisades. Some streets are filled with construction trucks and workers. There is dust. There are nails and debris on the roads. I have already had two tires damaged by nails since coming back. Rebuilding an entire community is messy, noisy and inconvenient.

    But when I drive through Pacific Palisades, that is not all I see. I see homes being rebuilt. I see businesses trying to recover. I see neighbors sharing information and helping each other navigate insurance, permits and construction. I see coalitions, nonprofits, churches and community organizations continuing to offer resources even long after the fire.

    There are free community events, mental health resources, exercise classes, informational meetings and conversations about rebuilding and recovery. Accountants, attorneys and other professionals have volunteered their knowledge and, in some cases, their services.

    And there is something special about seeing another family come home. We celebrate comeback stories because we understand what it took to get there. I find myself wanting to read local Pacific Palisades news because these stories are about people and places I recognize. They are about our neighbors and our community.

    Of course, not everyone has experienced the aftermath of the fire in the same way. There is frustration, sadness and anger too, and understandably so. Families lost homes, belongings, businesses, jobs and a sense of security. Some people are still waiting for answers and making very difficult decisions about what comes next.

    This is simply what I have noticed through my own experience. Maybe going through the fire changed what I choose to notice.

    Rebuilding Is About More Than Houses

    Since returning, I have also become much more intentional about where I spend my money. If I can buy groceries in Pacific Palisades, I do. If I am meeting someone for coffee, I try to meet them here. When I need a gift, I like buying gift cards from local businesses.

    These are small decisions, but I now understand that rebuilding Pacific Palisades is about much more than rebuilding houses. A community also needs its restaurants, coffee shops, stores, schools, churches, organizations and local businesses. It needs families walking around again. It needs children playing. It needs people spending money locally. It needs people who believe there is a future here.

    That brings me to something I think about often now: What is Pacific Palisades becoming?

    I don’t think anyone knows the complete answer yet.

    What Does This Mean for Pacific Palisades Real Estate?

    As a California real estate broker and a Pacific Palisades resident, I look around and see a real estate market going through something very unusual.

    There are homeowners who are determined to rebuild. There are others who may decide that after everything they have been through, they simply cannot or do not want to go through a lengthy rebuilding process. Some may decide to sell their lots.

    Some families will come back. Some will decide to stay in the communities where they lived while displaced. Some may sell surviving homes and start somewhere new.

    At the same time, there are buyers who want to live in Pacific Palisades and investors looking at vacant lots, new construction and opportunities created by a neighborhood that will be changing for years.

    Every one of those decisions becomes part of the future real estate landscape of Pacific Palisades.

    An empty lot is not just an empty lot. Behind it may be a family trying to decide whether to rebuild the home they loved, sell the property, wait, or take their lives in a completely different direction.

    A new house being built is not simply new construction. It is another piece of a neighborhood coming back. And someone buying a home or lot here today is buying into a community that is still rebuilding around them.

    That means buyers need to ask different questions. What is being rebuilt nearby? How might years of construction affect a particular street? What should they understand about insurance? What is planned for surrounding lots?

    Sellers have different questions too. Should they rebuild before selling? Should they sell the lot? What is the land worth today? Who is buying? What are other properties actually selling for? What options do they have if they want MLS exposure but do not need traditional full service representation?

    There is no single answer that is right for everyone. And I think that is exactly why good real estate guidance matters right now.

    The Fire Changed My Why

    The fire changed many things in my life, including why I want to use my real estate experience and knowledge to serve others. My purpose as an independent real estate broker is to help people understand their options and make informed real estate decisions, especially during a time when so many families and property owners in our community are deciding what comes next.

    I am an independent real estate broker, but I am also a mom raising three children in Pacific Palisades. I shop here. I drive these streets. I see the construction. I see the empty lots. I see families coming back. I also know what it feels like to wonder when, or if, life will ever feel normal again.

    My goal is not to tell every homeowner that they should sell or every buyer that they should buy. My goal is to serve people by helping them understand their real estate options.

    That might mean helping a homeowner sell a house or vacant lot. It might mean helping someone understand what similar properties have sold for before deciding what to do. It might mean helping a buyer find a home here. It might mean working with an investor who sees an opportunity to build. And because I am an independent broker, I can offer different levels of real estate service and pricing depending on what a client actually needs.

    That is also one of the reasons I am starting this blog. I want to write about the real questions people are asking about real estate in Pacific Palisades and the Westside. I want to research those questions, explain what I learn in plain English and share information that can help homeowners, buyers and investors make informed decisions.

    I don’t know exactly what Pacific Palisades will look like five or ten years from now. But I know what I see today.

    I see empty lots next to homes where families have returned. I see construction crews rebuilding one property at a time. I see local businesses trying to make it. I see neighbors checking on neighbors. I see families celebrating when they finally come home.

    And when I look at my own three children sleeping in their own beds again, surrounded by their own toys, I understand just how much the word “home” can mean.

    After almost two decades of living in Pacific Palisades, I thought I already knew this community. It took losing our home for 16 months to make me realize how much this community truly feels like home.

    Claudia Backus, MBA
    California Real Estate Broker | REALTOR®
    Pacific Palisades, California

    If you are thinking about buying or selling a home or lot in Pacific Palisades or the Westside, or you simply do not know what your next real estate step should be, I am happy to talk through your options with you.